AR Optimization Reduce Days of Sales Outstanding
Unlock your business’s cash flow potential by identifying inefficiencies in your Accounts Receivable (AR). Our processes help pinpoint the root causes of delays and missed opportunities in invoicing and collections, while identifying areas for improvement
Why It Matters
You don’t have a revenue problem—you have a collection problem. Delayed payments, slow invoicing cycles, and lack of clarity in AR are silent killers of growth. If cash is oxygen, then AR and DSO are the lungs
If you're:
- Waiting too long to get paid
- Chasing invoices without a clear process
- Feeling squeezed between sales and cash flo
You’re running at a disadvantage. This isn’t just about getting paid
—it’s about regaining control of your cash.
—it’s about regaining control of your cash.

What Gunn Advisors Process Is
We will do a deep-dive into your invoicing process, collection strategy, client terms, and internal accountability. We’ll assess the full order-to-cash cycle to uncover:
1
Where your cash is getting stuck
2
Who owns what in your AR process
3
How client behaviors and internal systems slow your cash conversion

What We Need from You
To get started, we’ll ask for:
- A/R aging reports and average DSO metrics (if available)
- Overview of invoicing and collection process
- Escalation paths and ownership of collections
- Payment terms, follow-up cadences, and friction points
- Tech stack (accounting, CRM, invoicing tools)
You don’t need to prepare—just be transparent. We’ll guide the process.

What You’ll Walk Away With
A clear view of what’s slowing your cash collection
Visibility into where your AR cycle is creating drag
Your Deliverables May Include
- Cash Flow Friction Map
- AR Ownership Structure
- DSO or AR Aging Summary
- Recommendations for Terms, Systems, and Roles
- Pathway to Phase 2: Business Growth Playbook