PRIVACY POLICY

Last updated: February 04, 2025

This Privacy Policy describes Our policies and procedures on the collection, use, and disclosure of Your information when You use the Service and informs You about Your privacy rights and how applicable laws protect You. This Policy has been updated to reflect compliance with the EU General Data Protection Regulation (“GDPR”), the California Consumer Privacy Act (“CCPA”), and the California Online Privacy Protection Act (“CalOPPA”).

By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words in which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

Account means a unique account created for You to access our Service or parts of our Service.
Affiliate means an entity that controls, is controlled by, or is under common control with a party, where “control” means ownership of 50% or more of the shares, equity interest, or other securities entitled to vote for election of directors or other managing authority.
Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Gunn Advising Group LLC, 8305 N Sundial Way, Boise, ID 83714-2511.
Cookies are small files that are placed on Your computer, mobile device, or any other device by a website.
Country refers to Idaho, United States.
Device means any device that can access the Service such as a computer, a cellphone, or a digital tablet.
Personal Data is any information that relates to an identified or identifiable individual.
Service refers to the Website.
Service Provider means any natural or legal person who processes the data on behalf of the Company.
Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself.
Website refers to Gunn Advising Group, accessible from https://gunnadvising.com.
You means the individual accessing or using the Service, or the company or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

Email address
First name and last name
Phone number
Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g., IP address), browser type, browser version, the pages of Our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers, and other diagnostic data.

We may also collect information that Your browser sends whenever You visit Our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used include beacons, tags, and scripts to collect and track information and to improve and analyze Our Service.

Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. If You do not accept Cookies, You may not be able to use some parts of Our Service.
Web Beacons. Certain sections of Our Service and Our emails may contain small electronic files known as web beacons that permit the Company to, for example, count users who have visited those pages or opened an email and for other related website statistics.

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser.

We use both Session and Persistent Cookies for the purposes set out below:

Necessary / Essential Cookies

Type: Session Cookies
Administered by: Us
Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features.

Cookies Policy / Notice Acceptance Cookies

Type: Persistent Cookies
Administered by: Us
Purpose: These Cookies identify if users have accepted the use of Cookies on the Website.

Functionality Cookies

Type: Persistent Cookies
Administered by: Us
Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering Your login details or language preference.

For more information about the Cookies we use and Your choices regarding Cookies, please visit Our Cookies Policy or the Cookies section of this Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

To provide and maintain Our Service, including to monitor the usage of Our Service.
To manage Your Account: to manage Your registration as a user of the Service.
For the performance of a contract: such as the purchase contract for the products, services, or items You have purchased.
To contact You: by email, telephone calls, SMS, or other forms of electronic communication regarding updates or informative communications related to functionalities, products, or contracted services.
To provide You with news, special offers, and general information about other goods, services, and events which we offer, unless You have opted not to receive such information.
To manage Your requests: to attend and manage requests You send to Us.
For business transfers: to evaluate or conduct a merger, divestiture, restructuring, or other sale or transfer of Our assets.
For other purposes: such as data analysis, identifying usage trends, determining the effectiveness of Our promotional campaigns, and to evaluate and improve Our Service, products, services, marketing, and Your experience.

We may share Your personal information in the following situations:

With Service Providers: to monitor and analyze the use of Our Service, to contact You.
For business transfers: during negotiations of or in connection with any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business.
With Affiliates: in which case We will require those Affiliates to honor this Privacy Policy.
With business partners: to offer You certain products, services, or promotions.
With other users: when You share personal information or otherwise interact in public areas with other users.
With Your consent: for any other purpose disclosed at the time You provide the information.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with Our legal obligations, resolve disputes, and enforce Our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when used to strengthen the security or improve the functionality of Our Service, or when We are legally obligated to retain this data for longer periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. This means that Your information may be transferred to — and maintained on — computers located outside of Your state, province, country, or other governmental jurisdiction where data protection laws may differ.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

We will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy. No transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place, including the security of Your data and other personal information.

Delete Your Personal Data

You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You.

Our Service may give You the ability to delete certain information about You from within the Service.

You may also contact Us to request access to, correct, or delete any personal information that You have provided to Us. Please note that We may need to retain certain information when We have a legal obligation or lawful basis to do so.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition, or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law Enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).

Other Legal Requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

Comply with a legal obligation
Protect and defend the rights or property of the Company
Prevent or investigate possible wrongdoing in connection with the Service
Protect the personal safety of users of the Service or the public
Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but no method of transmission over the Internet or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites not operated by Us. If You click on a third-party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Your Rights Under the GDPR (For EEA/UK Residents)

If You are located in the European Economic Area (EEA) or the United Kingdom, You have certain data protection rights under the GDPR or UK GDPR. In certain circumstances, You have the following rights:

The right to access, update, or to delete the information We have on You.
The right of rectification: You have the right to have Your information rectified if that information is inaccurate or incomplete.
The right to object: You have the right to object to Our processing of Your Personal Data.
The right of restriction: You have the right to request that We restrict the processing of Your personal information.
The right to data portability: You have the right to be provided with a copy of Your Personal Data in a structured, machine-readable, and commonly used format.
The right to withdraw consent: You also have the right to withdraw Your consent at any time where We relied on Your consent to process Your personal information.

To exercise these rights, please contact Us. You also have the right to complain to a Data Protection Authority about Our collection and use of Your Personal Data. For more information, please contact Your local data protection authority in the EEA or UK.

Legal Basis for Processing Personal Data (EEA/UK Residents)

We may process Your Personal Data under the following conditions:

Consent: You have given Your consent for processing Personal Data for one or more specific purposes.
Performance of a contract: Provision of Personal Data is necessary for the performance of an agreement with You and/or for any pre-contractual obligations thereof.
Legal obligations: Processing Personal Data is necessary for compliance with a legal obligation to which the Company is subject.
Legitimate interests: Processing Personal Data is necessary for the purposes of the legitimate interests pursued by the Company.

Your California Privacy Rights (CCPA and CalOPPA)

This section applies to any individuals who reside in the State of California.

Categories of Personal Information Collected

We collect information that identifies, relates to, describes, references, or could reasonably be linked with a particular consumer, household, or device. For a description of the categories of personal information We collect, please refer to the “Types of Data Collected” section above.

How We Use and Share Personal Information

We use and share personal information for business or commercial purposes as described in this Privacy Policy (see “Use of Your Personal Data” and “We may share Your personal information in the following situations”).

CCPA Rights and Choices

California law grants California residents certain rights regarding their personal information. These include:

Right to Know: You have the right to request that We disclose certain information to You about Our collection and use of Your personal information over the past 12 months.
Right to Delete: You have the right to request that We delete any of Your personal information that We collected from You and retained.
Right to Non-Discrimination: We will not discriminate against You for exercising any of Your CCPA rights.

To exercise any of these rights, please contact Us using the contact information below. We may require verification of Your identity before responding to certain requests.

“Do Not Sell My Personal Information”

We do not sell Your personal information in exchange for monetary compensation. If We decide to change the nature of Our data sharing in the future, We will provide You with a right to opt out of any sale of Your personal information in accordance with the CCPA.

CalOPPA Compliance

We honor Do Not Track (“DNT”) signals. Do Not Track is a preference You can set in Your web browser to inform websites that You